Measuring The Value, Contribution And Impact Of Marketing Against Revenue Performance.

Strategy

Marketing Strategy:
An objective framework to guide and support critical business objectives tied to the performance of marketing.

  • Strategic & Integrated Marketing Plans
  • Data-driven Opportunity Forecasts
  • Unify Marketing, Sales & Ops Teams
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Analysis

Marketing Analysis: Correcting the course to improve market position efforts, realize marketshare objectives and stay competitive.

  • Boost underperforming marketing
  • Define critical marketing metrics
  • Translate creative into currency
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Audit

Marketing Audit:
Comprehensive evaluation of marketing spend results against MKPIs (marketing key performance indicators).

  • Establish marketing spend parameters
  • Minimize the impact of failed initiatives
  • Eliminate “negative spend”
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Support

Marketing Support:
Supplement your marketing talent as an intelligent alternative to adding marketing headcount.

  • Access global talent in niche markets
  • Minimize overrun and out of scope costs
  • Extend the impact of coordinated efforts
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Whitepaper: MODERN MARKETING - NEW TOOLS, NEW MEDIA, NEW THINKING


A provocative look at the role of marketing over the past decade and what marketers must embrace in order to compete in a global and crowded marketplace.

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