Marketing Is Many Things. We Only Do One Thing.
YellowWood Group specializes in what we call “hedgehogology”. We work with business owners and management teams at growing companies who know that playing on a level field just doesn’t make sense. They want to tip the playing field in their favor and are keenly focused on industry leadership. For the clients we serve, becoming the industry standard is more appealing than simply going with the industry flow.
We are a team of talented, forward-focused marketing people who are on fire about meaningful marketing initiatives and relevant results based on metrics. We see strategy as the linchpin for execution and success. Strategic marketing often does the heavy lifting for other areas of marketing. Strategy is not for the faint of heart. It’s chaos. It’s stressful. It’s a moving target. But helping a company step up their game and be unstoppable is simply the coolest thing for us. That’s the kind of energy we thrive on.
We work hard and we laugh . . . a lot. We have to. It’s what keeps us from going bonkers around here. Really, does business have to be so serious anyway? In fact, a sense of humor is a requirement to be our client (and to work here).Why on earth would you play on a level field? Tip the field in your favor and start upsetting some applecarts.
We’re unafraid to think boldly and enjoy inviting the extraordinary to show up in the strategic marketing process. It’s how we work with our clients and how we work as a team.
We’re Not Industry Specific . . . We’re Results Specific.
We don’t serve an industry. We don’t serve just B2B or just B2C. We serve where we’re needed most because helping clients win is our scorecard. If a performance-based approach to marketing strategy intrigues you . . . let’s chat about it. We focus our fresh approach on all things marketing in three areas: cohesion, alignment and positioning. Without “flow” (processes, systems and infrastructure) in these areas, owning your market becomes an expensive and never-ending race. You’re often chasing shiny objects in marketing (we call them squirrels), or worse, you’re executing, but not seeing any real traction in your marketing initiatives. You start saying crazy things like “My marketing is broken.”
When your company is growing, there are unique challenges and opportunities swirling around at the same time. When it comes to your marketing strategy, how are you going to discern what should be done from what should be parking-lotted?
- If you want deeper insight and perspective into your current marketing challenges and how to solve them, then let’s talk.
- If you want a greater level of marketing success with results you can measure, then let’s talk.
- If you want to honor your company’s mission and realize its vision with an approach to marketing based on integrity, then let’s talk.
- If you want to own your market despite economic turbulence, and have a plan to see you through the cloud of complexity, then let’s talk.
- If you want to WOW your customers and deliver with certainty what they need, want and value, then let’s talk.
If you only want a hot, fresh cup of coffee, just stop by the office. We’ll put on a pot. But please call first . . . sometimes we’re dancing in the conference room.
We really hate voicemail, so we try not to use it. Our philosophy is simple; if you take the time to call us, then we’ll take the time to answer the phone in with a smile in our voice and a helpful manner. No fancy switchboard system, no routing of your call to a third-world country. Just a great team of people who believe in caring about who calls. We call it “people service”. It’s simple. We like simple.
Not a phone person? OK, we get it. If you would rather send us an email, that’s OK. Send an inquiry to firstname.lastname@example.org.
If you like what you’ve read so far and think we could be a good fit, then let’s schedule a confidential conversation to see if it’s a great fit. This way, we’ll have an opportunity to explore deeper dialog and start crafting recommendations for your marketing strategy. If after that initial conversation, you are ready and committed to a fresh approach to all things marketing, we’ll coordinate a meeting to finalize options and actions. Fair enough?
What are you waiting for? Go get your phone and give us a call. We can’t wait to chat with you.
By the way, thanks for stopping by our website.