When economic conditions are turbulent, many business owners scale back on their marketing spending and shift their attention to their sales force. Typically, the sales force in turn, is expected to produce more, albeit with fewer marketing resources at hand.
Unfortunately, this scenario is more common than not, and often with tragic results for both the company and the company’s customers. The hard truth is simply this, when economic conditions are uncertain, it is the optimum time to increase your marketing spending and be outlandishly creative with your marketing efforts.
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