Market Leaders Create The Industry Standard
Positioning is the perception of a brand in relation its competitors. Strong positioning is the difference between a market leader and a commodity. It’s the difference between setting the standard and being held to someone else’s. Positioning determines what you get to charge for your products or services. It is the foundation upon which every marketing strategy is built. Positioning is arguably the hardest and most important aspect of marketing. It ultimately makes or breaks every company.
Because the competitive landscape is always changing, positioning is as hard to maintain as it is to establish (if not harder). As Babe Ruth once said, “Yesterday’s homeruns don’t win today’s games.” Winning at the game of positioning, like professional baseball, requires a combination of different skills and competencies, and it demands a tightly coordinated team. Market leaders are always working on being exceptional and they consistently find ways to improve the way they are perceived in the marketplace.The competitive landscape is always changing. SWOT Analysis and Auditing
A S.W.O.T. analysis (strengths, weaknesses, opportunities, and threats) is not a one-time exercise, nor is it a 35-page report to be filed and forgotten. It is a set of habits and practices that industry leaders adopt for life. Creating and maintaining a strong position in the market requires constant vigilance when it comes to all four of these areas of your business. Being a market leader in your industry requires building your organization’s core strengths, exercising caution in any area where you are weak, and watching the radar screen for both opportunities and threats.
How can YellowWood Group help?
Helping clients develop Unfair Competitive Advantages is what we do best at YellowWood. We work with you to determine which current product and service offerings create the greatest competitive advantage. Becoming a leader often requires pulling out of weak markets and penetrating strong ones more deeply. We research the competition in each relevant industry (we call it “landscaping”), and we conduct a thorough reputation investigation. We also look for unserved needs in your market that can be translated into natural fit opportunities that play to your company’s key strengths.
We are your “Wingman”. We’ve always got your back. If you’re ready to have a conversation about making your market position matter, contact us today to schedule a Discovery Session at your location (or ours).