There's a difference between strategic marketing and tactical marketing. While tactical marketing may give you immediacy in some of your marketing efforts, it won't give you marketing stamina. Having a strategic approach to your marketing challenges will ensure that the combination of strategies, techniques and tools you choose will work in harmony to achieve the marketing goals you've outlined.

Now more than ever, marketing strategy is the key to market dominance. The days of blind brand loyalty are waning - consumers want companies to "get it" before they "buy it". If you think push, push, push is the secret marketing weapon, you are mistaken, and it could be costing your company more than you realize. [Request Consultation]

When It Comes To Marketing Strategy, Here's What We Do Best:

Refinement of product/service offerings (including suite of services & line extension)
Repositioning, repackaging and differentiation
Market segmentation techniques and new business opportunities
Competitive threats and defensive pricing strategies
Aligning marketing strategies with sales projections
Profitability models for evergreen revenue
Re-branding (including industry relevance, marketing messages & visibility)
Strategic positioning (including saturation and media capture)
Collaborative marketing (including co-branding, brand leveraging & co-marketing)
Marketing strategy (including planning, implementation, execution & management)

Helping Companies Create 3-Way Wins

We serve the strategic marketing needs of clients representing an array of industries. While the industries are different, the profile examples below represent companies with marketing challenges and business successes where a 3-way win was achieved.

Client Profile - Industry: Insurance & Risk
Challenge: Leverage industry acumen to produce a product for a niche market.

YellowWood Group consolidated and assembled the industry data into a user-friendly guide with multiple focus areas. The guide was transformed into a CD program and a computer-based training series delivered through streaming content by a 3rd party vendor and used as the standard in training for a niche market. The result . . . a very happy client with an evergreen revenue model.

Client Profile - Industry: Human Resources
Challenge: Position a growing company in a saturated market.

YellowWood Group developed a content rich website plan with an edgy look & feel that was representative of the client's company culture. We carefully crafted media releases that synchronized with industry news, which allowed for multiple category exposures in national RSS alerts. The result . . . a very happy client who made a national magazine's list of fastest growing companies.

Client Profile - Industry: Healthcare, non-profit
Challenge: Create a distinguishable online & offline brand presence.

YellowWood Group created a saturation plan that leveraged a variety of traditional and social marketing tools to bolster awareness and boost brand recognition. We created a media plan that enhanced visibility and leveraged a key differentiator for the client. The result . . . a very happy client with national reach and recognition.

Before We Talk Strategy . . .

We are in the business of solving problems - strategic marketing problems more specifically. That's what we do. Every company has different marketing challenges for different reasons, that's why strategy is key. Before we talk strategy, we talk about goals. What's yours? [Request Consultation]