Social Media Marketing

5 Keys To Mastering Social Media

June 8, 2011

Social this. Social that. But what does it all really mean? Here’s the short answer; to some it means absolutely nothing; to others, it means the world has changed forever. As a marketing strategist, I see the social space as a relevant environment for business growth. In fact, through social platforms, I have met some of the most talented people I know. But why are there so many different opinions about what to do and what not to do in […]

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Is Social Media Influencing Background Checks?

February 16, 2011

Google. Love it or hate it, Google has changed the way we live, work and play in the 21st century. Google has influenced more online behavior than another other tool in the past ten years. While there have been many search tools before Google dominated the space, Google has emerged as the search engine of choice for millions. Why is search important? At last estimate, 85% of all online behavior begins with a search of some sort. What are people […]

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